Master of Their Domains
Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have applied for...
View ArticleOutdoor Life
Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August....
View ArticleTop 10 Commercials of the Week: Aug. 24-31
This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving the president)....
View ArticleBing Issues Pepsi-Style Challenge Against Google
When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options. In the case of Microsoft’s search engine Bing, you can roll...
View ArticleData Points: Wired Child
Today's tots are more likely to have a laptop within reach (83 percent) than play outside (69 percent). Kids are getting exposed to laptops, electronic games and mobile phones at an earlier age, a...
View ArticleSearch and Enjoy
When it comes to gamers and their gadgets, it’s hard to overestimate the time and money that will be spent. According to an Ipsos OTX study, 67 percent of gamers own an Xbox 360, nearly half play...
View ArticleData Points: Men and Tech
Everyone knows that men like their gadgets, but when it comes to attitudes towards technology and its offspring, gender can make all the difference. According to DDB Worldwide Communications Group's...
View ArticleGoogle Faces Privacy Pushback Abroad
Regulators from 20 countries—in a European Union-led effort also entailing Asia and Canada—called on Google to revise its 10-month-old privacy policy today at a press conference in Paris. The CNIL, a...
View ArticleZynga Needs More Words With Brands
Zynga put its investors on edge earlier this month after lowering full-year 2012 revenue projections. That clinched a new low for the social gaming darling’s stock, which dropped more than 70 percent...
View ArticleAd of the Day: Bing
Advertising writers love to coin new words, usually at the expense of reason and taste. The minds behind Microsoft's Bing, of all people, have hung their new anti-Google attack campaign on the rare...
View ArticleCMO Council Report: Marketing Budgets on the Upswing
While television should once again account for the lion’s share of global marketing spend in 2013, a disproportionate number of executives report that search is a far more effective medium through...
View ArticleAll Publicity Is Good for Go Daddy's New Star
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot, which showed supermodel Bar...
View ArticleMarin Software Positions for First Ad Tech IPO of 2013
AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the true test may...
View ArticleAd Targeters Are Laying the Groundwork for Visual Advertising
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet are black boxes to...
View ArticleFacebook, Foursquare Update Pages to Improve Local Search
Google and Yelp may currently dominate local search, but Facebook and Foursquare announced changes to their mobile and desktop business pages, respectively, on Tuesday that should raise those...
View ArticleHow to Attract Eyeballs to Branded Content
Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more...
View ArticleTraffic 'Verified and Compliant'
This letter to the editor from MGID Inc. is in response to an article in the June 10 issue of Adweek on suspect traffic vendors. Audience development, content discovery and product promotion. Do these...
View ArticleDoes Facebook Keep You Company When You're Eating Alone?
It used to be, dinner with friends meant actually sitting around the same table together, recipes came from mom, and phones were for talking. Now, people get their recipes from the Web and use their...
View ArticleRazorfish Swallows Up More HSN Digital Work
Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts typically...
View ArticleThe NFL Continues to Go Solo in Digital
When it comes to digital partnerships, the NFL likes to say no. During a press event in New York on Wednesday (highlighted by Marshall Faulk’s bow tie, among other things), reps from the NFL Network...
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